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Our History

Ben Meadows' historyIn 1956, frustrated with the difficulty of providing quality field equipment for forestry professionals, Ben Meadows founded the company that bears his name on a simple idea: offer greater selection, better availability and outstanding service to every customer every day. That legacy lives on today.

Our Family

Ben Meadows' parent – Ariens Company in Brillion, WI – shares the same passion for the outdoors and understand it takes special tools to help manage it. Henry Ariens, in search of a better and faster way to prepare soil for planting, founded Ariens Company in 1933. The result was the first Ariens rototiller. The company continued to grow and expand, introducing its first lawnmower in 1958 followed by its first Sno-Thro snowthrower in 1960.

Family-owned and operated, Ariens Company is led by Dan Ariens (fourth generation), with fifth-generation Ariens family members also working in the business. Over the course of its 80-plus year history, Ariens Company has built a portfolio of brands that offer equipment, supplies and gear to outdoor markets.

Ben Meadows, along with sister companies GEMPLER'S and AW Direct, were officially welcomed into the Ariens Company family in 2014. AW Direct has been a trusted supplier and partner to the towing industry since 1979. GEMPLER'S has been serving outdoor professionals since 1939.

Ariens Company is a privately owned and operated corporation focused on outdoor products that serve the needs of both consumer and professional customers. The company manufactures original outdoor power equipment under the Ariens®, Gravely®, Sno-Tek®, Countax® and Westwood® brands.

About Us