The Natural Resource from Ben Meadows October Issue

The Natural Resource from Ben Meadows
The Natural Resource | A Free eNewsletter from Ben Meadows | 1-800-241-6401
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October/November
In this Issue:
Why Leaves Change Color

Catalog of Horrors - PART II

Last October we pointed out that this time of year can get a little spooky. It's not just Halloween at work. The days are shorter and that means many of us will be finishing up jobs after the sun goes down. That's okay. Outdoor Pros are usually a fearless bunch but that doesn't mean we can't get the creeps. In fact, late at night, when the wind howls and the thunder cracks—even reading the latest Ben Meadows Catalog can sometimes cause a few goose bumps. Take a look at what we're talking about :

3-D Coyote Decoy - AAAOOOOOOO!

The 3-D Coyote Decoy is supposed to be scary—to geese. However, there's no doubt that this thing makes people jumpy, too. Maybe a 10% discount** would make this beast a little less frightening.

Ultimate Face Mask - ARRRG! Sure, our Ultimate Face Mask will keep you warm but in certain situations it might make you look a little menacing. Don't believe us? Try wearing this the next time you make a bank deposit. Scary stuff.
Neopro Climbing Line - YIKES! Speaking of menacing—we've pointed this item out before but it still gives us the willies. It's just a length of our popular Neopro™ Climbing Line. But when you place this image beneath the face mask above it takes matters to a whole new level of creepy.

As frightening as these items from our catalog might seem we can think of a few things that are even scarier. One of these scary thoughts is an Outdoor Pro trying to get his/her job done without a copy of our latest catalog or access to our Web site.

Fortunately, free copies of our catalog and the 24/7 availability of our Web site means you have absolutely nothing to fear!

Have a safe and happy Halloween!

Gary
Ben Meadows Team Leader
g.clark@benmeadows.com



Stay Safe in the Field with Savings on Safey Gear from Ben Meadows

Two for Tuesday!

Two for Tuesday means buy one, get one FREE! Watch your email inbox for Two for Tuesday deals coming your way soon. When they arrive don't wait to act. Two for Tuesday specials last for one day and one day only so don't miss your chance to fill your online shopping cart with FREE gear!


Why do Leaves Change Color?

Fall has arrived and that means many Outdoor Pros will be recruited to act as guides for nature walks, classroom visits and all sorts of autumn activities. Invariably you will be asked why the leaves on the trees change color. We know you already have this information ready to dispense to the eager minds in your care. But if you're looking for a more in-depth reply we thought we'd try and lend a hand by offering this brief, but thorough primer:

All summer long, trees are working very hard to create and store nutrients. Trees use light from the sun to convert water and carbon dioxide into sugar. This process is called photosynthesis. The colors in the leaves come from three different pigments:

  1. Chlorophyll is green in color and is the most important because without it, trees would not be able to use sunlight to produce food.

  2. Carotenoid makes the bright yellows and oranges like in bananas and carrots along with other fruits and vegetables. It also helps capture sunlight for photosynthesis.

  3. Anthocyanins make the red in plants and fruits like strawberries, cherries, and apples.

In the fall, the days become shorter and the temperature starts to cool off. Trees react to this change by producing less chlorophyll and eventually stop making it all together. Leaf cells contain chlorophyll and carotenoid all the time during the growing season. However, the chlorophyll covers the carotenoid so you only see the leaves as green. When the tree has stopped making chlorophyll, the carotenoid becomes visible and the leaves show the yellow, orange, and brown colors.

The majority of anthocyanins (red colors) are only produced in the fall under specific conditions but not by all trees. There needs to be several warm, sunny days with cool nights that remain above freezing in a row to get a lot of red colors.  Anthocyanins are produced by the tree to help get all of the nutrients out of the leaves before they fall off.

A warm and wet spring followed by a mild summer and a fall that has plenty of warm days and cool nights produce the best fall colors.


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The Natural Resource Editor's Challenge!

Last month we asked this question:
Fabrics like Indura®, Ultra Soft® and Nomex® promote what to reduce the "feeding" of clothing fires?

William from Pennsylvania knows that these fabrics promote charring to help suppress flame ups.

We're sending William a PMI Kershaw 5-in-1 Carabiner Tool!

Take a look at our latest catalog or use our Web site (www.benmeadows.com) for help with this month's challenge. Don't have a catalog? You can get a free copy by clicking here.

Now here's the question:
According to our catalog, AMS Auger Heads have been handmade and fantastic since when?

If you know, send us the correct answer before Nov. 8, 2010. All correct answers will be entered into a drawing. The winner will receive a PMI Kershaw 5-in-1 Carabiner Tool (a $60.00 value)! Be sure to include your name, mailing address and how best to contact you. Send your answers to: editor@benmeadows.com


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CONTACT INFORMATION

If you have any specific questions about product specifications, applications or compliance issues, call one of our Technical Support Specialists at 1-800-241-6401 or e-mail them at: productpros@benmeadows.com.

If you have any questions about the list or its contents, send e-mail to the Editor at: editor@benmeadows.com.


The Natural Resource is copyrighted by GHC Specialty Brands, LLC. Ben Meadows Company is a division of GHC Specialty Brands, LLC. Those wishing to re-publish a written piece in any other form or medium must first receive permission from GHC Specialty Brands, LLC To request permission, e-mail: g.lee@labsafety.com.

The goal of The Natural Resource is to provide accurate information on the subject matters covered. However, it is impossible to guarantee absolute accuracy of the materials. Therefore, the publisher cannot assume any responsibility for omissions, errors or misprinting contained within this publication. GHC Specialty Brands, LLC. P.O. Box 1368, Janesville, WI 53547-1368, USA Tel: 800-356-0783 Fax: 800-543-9910.

*OWNERSHIP OF SUBMISSIONS
By sending letters, e-mail, images, messages, suggestions, ideas, or concepts (each, a "Submission"), whether unsolicited or solicited, to Ben Meadows you are granting the Company a royalty-free, nonexclusive, perpetual, unrestricted, worldwide license to publish, transmit, perform, display and otherwise use the Submission for any purpose, including, but not limited to, advertising and promotional purposes. No credit or compensation is due to you for such use. The Company also has the right, but not the obligation, to use your name, city and state in connection with print, online or other use or publication of your submission. All submissions become the property of Ben Meadows and may be edited for use.

**Online-only discount ends Nov. 15, 2010. Offer cannot be combined with existing orders or other promotions.


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